Interview with the disruptor
Celebrating the release of Sora 2
“So, Mr altMan, please: in a nutshell, tell us about your latest invention for the benefit of all humanity.”
“Sure. We came up with a way to make new horse footage out of old horse footage.”
“Whoa. I mean … Wow. This will certainly stir up the horse footage market.”
“In the best way possible. It will democratize it.”
“How so?”
“We give it away.”
“Isn’t horse footage expensive?”
“Not the way we do it.”
“And how’s that?”
“We build out barnloads of the most expensive calculators known to man and new power plants for them, then download all of the horse footage off the internet, before deep frying much of the calculators crunching numbers across it for months to make essentially virtual horse sausage. Then every time someone goes on our site and types in an order, we make new horse footage out of that sausage.”
“Wait — so you invest all that capital in infrastructure, much of which is disposable, on top of buying horse footage?”
“Don’t be silly. We *transform* the original footage. Once you make the sausage, there’s no telling what went in.”
“Aren’t there logs?”
“Not any more. No need. It essentially learned like people, by looking at the footage.”
”The calculators … have eyes?”
”Essentially.”
“I still don’t get how you make money.”
“You must have missed the point: infinite sausage horse. Just imagine. Once sausage horse takes over, it will bring about unbelievable abundance.”
“Ok, so you take horse footage without asking or paying, to then produce infinite replacement sausage horse footage and give that away. How can anyone making horse footage then compete against you?”
“Now you’re getting it. Competition is for losers. They don’t, though.”
“Beg pardon?”
“They don’t compete against us. Our customers are the ones competing against horse photographers. We just provide them the tools.”
“Didn’t you just say your company makes the footage?”
“Yes and no. We make it from our customers’ imagination. They type what they want to see, we pull together another horse out of our very heavily fortified and remote sausage center, and then our bot tells them they’re creative geniuses for having thought of wanting it.”
“So you lie?”
“Hallucinate! Please. You sound so accusative. We can’t be held responsible for whatever pre scripted legal advice comes out of our bots. That would totally stifle innovation. Also it will be true eventually.”
“How do you mean?”
“We tell 700 million users daily that they create and own what we make for them. Run that for a couple years and they will have forgotten how to make stuff in any other way. And by then they will be many enough to demonstrate for laws to change. Some already do.”
“Sounds like democratization to me.”
“Sure does, right? And that’s when the abundance starts.”
“That’s when you start paying for horse footage?”
“No silly, that’s when we crank up subscription fees to pay off the infrastructure. The horse photographers we can keep at bay in court for years. They will be mostly bled out by then.”
Originally published on LinkedIn


Utterly brilliant!